SerpScoutUpdated 17 Feb 2026

Privacy Policy

Effective 17 February 2026

This Privacy Policy explains what personal information SerpScout ("we", "our", or "the app") — operated by Metro Berry Digital Marketing Services — collects when you use the app at metroberrygoogleadsbuilder.com, how we use it, and the choices you have.

1. Who we are

SerpScout is a Google Ads campaign management tool built and operated by Metro Berry Digital Marketing Services (the "Company"). If you have any questions about this policy or your data, contact us at support@metroberrygoogleadsbuilder.com.

2. What we collect

Account information. When you sign in with Google we receive your name, email address, profile picture URL, and a Google user ID. We store these to identify you inside SerpScout.

Google Ads data. If you connect a Google Ads account to SerpScout, we access your Google Ads account structure (campaigns, ad groups, keywords, ads) and performance metrics (impressions, clicks, cost, conversions, search terms). This access is granted via the https://www.googleapis.com/auth/adwords OAuth scope and can be revoked by you at any time.

Content you provide. Search queries, keywords, ad copy drafts, uploaded CSVs, notes, and other inputs you enter into SerpScout.

Usage & technical data. Standard log data such as IP address, browser type, timestamps and the pages/features you use — used for security, debugging, and improving the product.

3. How we use your data

We use the data described above solely to provide the features you use inside SerpScout, including:

  • Displaying the structure and performance of your Google Ads account.
  • Creating or updating campaigns, ad groups, keywords and ads at your explicit direction.
  • Generating exports (Google Ads Editor-compatible CSVs, PDF audits) for you to download.
  • Providing AI-powered recommendations (e.g. bid adjustments, negative keywords) that you can review before applying.

4. Google user data — Limited Use compliance

SerpScout's use of information received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

  • We do not use Google user data (including Google Ads data obtained through the adwords scope) to serve advertisements to any user.
  • We do not sell, rent, or transfer Google user data to third parties.
  • We do not use Google user data to train, develop, or improve generalized machine learning models. AI recommendations inside the app are generated transactionally per session and are not used to train any model.
  • Humans do not read Google user data unless we have your explicit consent, it is necessary for security purposes, to comply with law, or the data has been aggregated and anonymised.

5. Who we share data with

We share data only with the service providers that make SerpScout run:

  • Google (Ads API, OAuth): to authenticate you and interact with your Google Ads account on your behalf.
  • MongoDB (cloud database): to store your account record and the campaign audit history you generate inside the app.
  • DataForSEO: to fetch supplemental SERP and keyword data (only the queries you type — not your Google Ads data).
  • AI providers (Anthropic, Google Gemini, OpenAI): used transactionally to generate recommendations. Only the anonymised inputs needed for the specific recommendation are sent. Providers are contractually prohibited from using this data to train their models.
  • Hosting: our servers run on standard cloud infrastructure with encryption in transit and at rest.

We do not sell your personal information or Google user data.

6. How long we keep it

We keep your account and campaign history as long as your account is active. You can request deletion of any or all of your data by emailing us at support@metroberrygoogleadsbuilder.com. We honour deletion requests within 30 days.

7. Your controls

  • Revoke Google access at any time from Google account permissions. SerpScout will stop being able to read or write to your Google Ads account immediately.
  • Delete your account and all data by emailing support (above).
  • Access or export your data — available on request.

8. Security

We use encryption in transit (HTTPS) and at rest, restrict server access to authorised personnel, and follow industry-standard practices to protect your data. No system is 100% secure — if you believe your account has been compromised, contact us immediately.

9. Children

SerpScout is not directed to children under 16 and we do not knowingly collect data from them.

10. Changes to this policy

If we change this policy in a material way, we'll update the "Effective" date at the top and notify active users by email at least 7 days before the change takes effect.

11. Contact

Metro Berry Digital Marketing Services
Email: support@metroberrygoogleadsbuilder.com