SerpScout
Google Ads campaign management

Audit, build & optimize Google Ads campaigns — without the busywork.

SerpScout is an internal SERP and campaign management tool built by Metro Berry Digital Marketing Services. It connects to a Google Ads account (with your permission) so our team can build campaigns, audit search terms, manage negative keywords, apply demographic bid adjustments, and export everything for Google Ads Editor — all from one place.

What it does
Google account data is used only for Ads management — never sold, shared, or used to train ML models.
What SerpScout accesses
  • · Read campaign, ad group, keyword and ad structure
  • · Pull performance metrics (impressions, clicks, cost, conversions)
  • · Create campaigns, ad groups, keywords and ads based on your inputs
  • · Apply bid modifiers & demographic exclusions you approve
  • · Export to Google Ads Editor–compatible CSV
Scope requested
https://www.googleapis.com/auth/adwords

What SerpScout does

SERP Research

Live Google Search results with paid + organic breakdown across mobile and desktop, per city.

Campaign Builder

Build campaigns, ad groups, keywords and RSAs; push live to Google Ads or export for Google Ads Editor.

Demographics & Bids

Audit age, gender & income performance; apply per-campaign bid adjustments or exclusions in one click.

Search Terms Audit

Find wasted spend, flag AI-junk search terms, sync negatives back to your Google Ads account.

How your data is handled

SerpScout accesses Google Ads data only for the campaign-management features you use inside the app. No data obtained through the adwords scope is sold to third parties, shared with advertisers, or used to train machine learning models. Access is revocable at any time by removing SerpScout from your Google account permissions. Full details in our Privacy Policy.

Who's behind it

SerpScout is built and operated by Metro Berry Digital Marketing Services — a Google Ads agency that uses SerpScout internally for its own client campaigns. If you're on our team, sign in with your Google account above. For general questions, email support@metroberrygoogleadsbuilder.com.

SerpScout

A Google Ads campaign management tool by Metro Berry Digital Marketing Services.

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